Paytm First premium subscription-based rewards and loyalty program launched

After Amazon Prime and Flipkart Plus, Paytm has launched its own subscription-based rewards and loyalty program, 'Paytm First'. This will offer subscription to on-demand entertainment, live cricket, TV, music, shopping, movies, food and more, in addition to Paytm cashback offers. The company aims to sell over 3 Million subscriptions within the first year of its launch. Paytm First annual subscription is priced at Rs. 750, and will come with inaugural cashback worth Rs 100 for a very limited time. The Paytm First customers get exclusive benefits from leading partnered brands including Zomato Gold membership Annual Gaana membership Annual Sony Liv subscription ViU Premium Eros Now Annual membership Uber (benefits up to Rs 6000) Uber Eats (benefits up to Rs 2400) Many more exciting partner offers worth more than Rs. 12000. Additionally, Paytm First customers will also get over Rs. 1500 cashback including Rs. 100 cash back on movie ticket booking each month. It also has exclusive offers for shopping on Paytm Mall with unlimited free and priority shipping, in addition, to access to priority (no waiting) 24x7 customer care as well. Commenting on the launch, Deepak Abbot, Sr. Vice President – Paytm said: We are very excited to launch our exclusive loyalty program “Paytm First” with sought ...

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